Google has released its annual list of top trending searches, revealing the most popular topics and search queries in 2019 across different categories.
Google’s data can be filtered by country and category. Ghana’s list of trending topics in the Arts and Entertainment category reveals that Nigeria’s musician Joeboy was the interest of Ghanaians in 2019 as he tops the list of most-searched topics in 2019.
The top 5 searched topics are:
- Joeboy – Musical artist
- Nipsey Hussle – American rapper
- The Lion King – 2019 film
- Game of Thrones – Season 8 – Television series season
- Yolo – Ghanaian TV series
‘Shatta Wale ft Beyonce’ topped the list of searched queries in 2019. Shatta Wale grabbed three spots in the top 5 most-searched queries in 2019. The top 5 are:
- shatta wale ft beyonce
- stonebwoy shuga
- shatta wale 2019
- nothing i get remix
- shatta wale melissa
What does the list mean to content creators?
The interest of Ghanaians, as showed by the list of most searched topics and searched queries in 2019, is an indication of the growing interest in foreign content by the Ghanaian consumer. Joeboy is a Nigerian act, and a beneficiary of Mr Eazi’s emPawa Africa Project.No Ghanaian beneficiary trended like Joeboy, according to the stats available online. Content creators can take advantage of the public’s interest to create more Nigerian content in 2020.
Yolo TV series is the only thing Movie-related that made it on the list. Despite having AZANI and others appearing in conversations around the OSCARS, Ghanaians had no interest in them. In 2020, content creators would have to consume content themselves if they are related to Ghanaian movie. The Lion King and Game of Thrones making a list should give creators a hint of what Ghanaians are likely to consume in 2020.
Shatta Wale also dominated the list of searched queries. Even his latest Borjor is 10th on the list. The top ten search queries were only about Shatta Wale, Stonebwoy and Fameye. Take a look at the top 6 to 10 below:
- 6- stonebwoy ololo
- 7- fameye nobody
- 8- nothing i get mp3
- 9- fameye nothing i get remix
- 10- shatta wale borjor
Maybe 2019 wasn’t competitive enough for the musicians.
Content creators, these are the interest of Ghanaians. If you are in the business of creating content to be consumed by the majority of people, pay more attention to Shatta Wale, Stonebwoy and Fameye. From the list, Stonebwoy performs better with his international collaborations. Don’t sleep on such songs if he happens to release any in 2020.