Tanzania singer and songwriter, Diamond Platnumz, in a recent interview on Nairobi News published by Tuko has recounted how he nearly went bankrupt after featuring Nigerian singer and songwriter, Davido on his ‘Number One’ remix song seven years ago.
According to Nasibu Abdul Juma, popularly known by his stage name Diamond Platnumz, and often referred to as “Simba” or “The King of Bongo-Flava,” Davido was the right choice of artiste for him because of his plans to break through the West African music market.
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However, he went broke after the project as he spent 10 times more than his usual investment in previous music projects.
In his own words;
“Before doing the first video version of Number One at Ogopa Djs in Nairobi, my video cost used to be about KSh 326, 000 per video. With Number One, I went ten times higher and spent KSh 3.3 million or thereabout to fly Ogopa Djs video crew to Cape Town, South Africa, and shoot my video. The outcome was amazing, and that gave me the green light to approach Davido for a remix”.
I took loans from Tanzania banks to finance my video and collaboration with Davido in Lagos because I had to travel there with my crew.”
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