Award-winning ewe rapper Edem has announced that he has signed an ambassadorial deal with Foodtech Limited, the producers of peanut burger snacks, Snappy Snacks.

The Fie Fuor  hitmaker made this announcement on Instagram but lovers of Snappy Snacks seem not to be happy about the deal.

According to few kids that were engaged by Asembi.com, the rapper is not known to them. The kids were quick to mention Sarkodie and Shatta Wale as the Ghanaian artistes they know.


Asembi.com is yet to establish on what merit Edem was awarded the contract as he is not known to consumers or the target market of Snappy Snacks.


The Marketing/Advertising Director of Foodtech Limited, Paul Anku, told Pulse.com.gh that “the deal will support Edem’s brand as well.”


He said during the 1-year period, his company will engage Edem in market tours, High School tour dubbed ‘Snappy Edu-tainment Tour’, undertake social responsibilities and other social media campaigns.

“Edem is expected to promote the brand all round by embarking on High School tours dubbed ‘Sappy Edu-tainment Tour”.

“He would also promote the brand on his Edemfest concert, embark on market tours and partake in Snappy Friday Challenge with his fans and the public on social media where he would award exciting prizes to winners.”  Paul stated.



Edem has already starred on Snappy Snacks’ commercials.Story/Article by Asembi.com. Republishing is permitted only with appropriate crediting by linking back to this original article.


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